Chelsea Winter FMCG Industry Influencer

Chelsea Winter is one of New Zealand’s most recognised food voices and a trusted household name. From her early days on MasterChef NZ through to the release of the biggest-selling New Zealand book of 2024, she has built a powerful connection with audiences who see her not just as a cook but as part of their own kitchens and family routines.

Her cookbooks have sold in record numbers and remain on shelves and kitchen counters all over the country. For over a decade Kiwis have cooked from her recipes, shared them at work and school, and recreated them at family gatherings. When people see Chelsea’s name, they associate it with trust, flavour, warmth and the comfort of food that feels both achievable and aspirational. That brand equity is unique in the food space, and it makes Chelsea a natural partner for FMCG brands looking to strengthen their place in the New Zealand market.

Chelsea has proven her ability to influence across multiple demographics. She is followed by everyday home cooks, parents and young professionals who value her practical, no-nonsense approach to food. She has shown an ability to adapt, moving from indulgent comfort meals to fresh and plant-based cooking, all while retaining her trademark relatability. This adaptability ensures relevance across consumer trends, from traditional family staples to health-conscious and sustainability-driven products.

She is available for speaking and hosting engagements, cooking demonstrations, branded content creation and ambassadorships. Her strong presence across media, from television and radio to social platforms, offers FMCG marketers the opportunity to align with a voice that feels authentic and trusted. Brands that partner with Chelsea benefit from immediate recognition and engagement, as her influence translates into measurable consumer action at scale.

Chelsea Winter represents an opportunity for New Zealand food brands to connect with audiences in a way that is credible, influential and long-lasting. She embodies the values that FMCG companies want their products associated with: reliability, approachability, enjoyment and the celebration of food as part of everyday life. For campaigns that need a household name who can deliver both cut-through and loyalty, Chelsea Winter is the natural choice.